You may think blogging is ‘old hat’. Or heard that blogging for business is “a waste of time”. Yet, there’s a lot of businesses who are growing their online visibility through blogging. What do you do? Why bother with blogging?
In our recent #inconversationwith business blogging expert Sarah Arrow, she walked us through how she’d taken her husband’s business website from no traffic, to 700 visitors a week, which led to a massive increase in sales. That’s how her blogging for business journey started. She, and Kevin, now help many business owners to write content on their websites to grow their business reputation and increase sales.
Why bother blogging for business?
As Sarah said so eloquently, “If you want to leave those customers for me to have, that’s fine. I’ll take them!” She went on to say, “when I asked my customers how they’d found us, they said, “I typed it in google” ” Simple as that!
Sarah told me how she wrote blogs, (or posts, or articles), whichever term you prefer that answered customer queries that she was getting on the phone. She wrote posts that helped her understand Kevin’s transport business. She wasn’t a writer, and didn’t want to write. However, she found that, when she wrote a post, (on BT Tradespace which is where she started blogging for business), that the phone would ring with a booking, or enquiry. Instead of writing 3 times a week, she decided to write daily, to keep the phone ringing every day.
The more you write, the more people are able to get to know you. They understand how your business works. They understand, know and like you as a business owner, and know they want to do business with you.
We discussed that many business owners are frightened of blogging, for all sorts of reasons. The main one I see and hear, is those businesses who aren’t wanting to be visible, or aren’t certain about what their business does, so aren’t able to talk about it. Others are scared that they’ll say “something wrong”.
What do your customers need to know?
If you’re ready to get started, and I highly recommend Sarah’s 30 day blogging challenge as a starting point, then start with talking to your customers about what they need to know:
- About you
- About your product or service
- Why did you set the business up?
- What can your product or service help them with? In marketing speak, what “pain” does your product or service “relieve”
- What do you offer that they can’t get from another business which sells the same product?
And that’s just a starting point! Can you see? Whether you like the term blogging, or content marketing, all you’re doing as a business, is sharing your skills and knowledge with your customers and potential customers.
You’re helping your website be found by people searching for places to get a particular product, or fix a particular issue.
As Sarah said, when you’ve got water gushing everywhere, you simply need the first plumber that comes up in your google search who can come right now. If Joe Bloggs Plumbers who lives down the road doesn’t have a website, or is consciously promoting himself online, he’ll not be found when you search for ‘plumber’ in your area.
How to get started with blogging for business
I recommend Sarah’s 30 day blogging challenge. It’s focused on blogging for business & not only takes you through the writing aspect, giving you ideas of what to write about, but also how to set your website up to get maximum traffic.
The Business Cheerleading Club supports all aspects of business, and we’ve been exploring with some members the how to of blogging, and have even helped add a blog to a website to get them started. Each month we explore a business topic, but as a member you can ask questions, get support, and share your blog links to get extra traffic from club members.
In fact, the last two Action Spotlight Coaching sessions have focused on content creation and blogging for members. We talked through the types of content they could create, and how they could schedule their time to blog regularly, to “improve your writing muscle”, as Sarah said.
I like writing, and sharing my knowledge by blogging for my business. I know it’s increasing traffic to my website, as my stats tell me that too. I’m getting more potential customers find me and talk to me, and it’s growing my business.
Do you blog for your business? Or do you think you’d like to get started now you know a bit more? We’re here to help 🙂
Could not agree more Tracey-Jane, blogging for business is one of the best ways of being found. I landed my first big client after having a tips and tricks section on my website where I showed people how to do things using Microsoft Office –that client rang in and said, When can you rather than Can You. I blog regularly and also recommend the 30 Day Blogging Challenge you mention.
That’s such a great example Shelley, thank you for sharing.