Success Stories

I have been working with Tracey-Jane through her Business Cheerleading Club for several months. She is awesome! Her short group coaching sessions are always just what I need. Tracey-Jane not only listens to what I’m saying, but she also hears the energetic subtext underneath my words. She kindly rephrases my statements in ways that allow me to see where I’m tripping my self up by making things too complicated in my head! We then narrow in on one or two actionable steps and I’m unstuck and moving forward again!

Tracey-Jane has created a group that is filled with people who are willing to cheer each other’s successes and shares tips and support when asked. It’s wonderful and rare to have a place to share not only challenges but also successes. (My personal history would state this sharing of successes as bragging – which was frowned upon.) The importance of this group cheerleading is that it allows us all to remember what we’ve done well, to pause, reflect, and acknowledge those things, instead of always focusing on the mountain of things still to be done. Gathering and creating a diverse group of business owners willing to be supportive of each other is another of Tracey-Jane’s skills.

Possibly the most resonate support I’ve received from Tracey-Jane is something she says to me often (I need reminding, and she’s willing to do that gently!): “You’re building your own business and you get to build it in a way that supports you. There is no “right” formula that you need to find, there is just the formula that fits you.

Add to all this, a library of expert interviews with people who provide support to new business owners as well as some online training videos and you have a wonderful resource for keeping yourself on a sound business growth path. Tracey-Jane is an insightful and knowledgeable business coach who loves helping others grow their businesses!

Laura Donnelly

Dancing with Ease

It’s beneficial to air a problem, and put it out there. It makes you think more deeply about it rather than it rolling around in your head. It’s lovely to have other people’s ideas & then work out what’s right for me. I recommend being part of the Business Cheerleading Club, whatever stage of business you’re at.

Jane Fox


I’m 3 days in [to the free Business Kick Start course] and already have more focus than I’ve had in a long while. Thinking much more about what I want from my business ventures and how to balance it with family and free time. It’s really good to feel guided and supported and Tracey-Jane seems to have a limitless supply of encouragement